Five years ago yesterday, Apple unveiled the very first iPhone. Two months earlier, this photo was snapped with a Sony Ericsson T637, at one of New England’s Building #19 discount stores¹.

Like everything at Building #19, these signs were very, very cheap.

Three Questions for This Typo-tastic Sign

• Doesn’t it seem like, instead of giving up on the signs and selling them for pennies on the dollar, the manufacturer could just have painted that “L” into an “I?

• Even without the typo, who exactly wants a sign that just says “Apple Pies” anyway?

• Can you believe cell phone cameras were ever this bad?

Footnotes:

1. Phones (and their cameras) have changed a lot since then, but Building 19’s website hasn’t. ↩︎